The Canal Gestión Lanzarote brand maintains the guidelines of its original company and of Grupo Canal which it belongs to since its creation in 2013.
The brand represents a visual effect of a wave in the water, identifying itself in the colours which characterise the symbol of the various phases of the integral water cycle: collection, treatment, distribution, sanitation and reuse.
The symbol represents the integral water cycle which is made up of five waves, being the first and the fifth wave the water which comes from the sea and the middle three, the management of the water carried out by Canal Gestión Lanzarote.
The logo is completed with the use of the typographic font Sinova in its two versions, Medium and Light, with character narrowing of 90%.
On many occasions, the Canal Gestión Lanzarote brand coexists with the corporate image of the Consortium of the Water of Lanzarote. For this reason, the following design has been established and is what a third party must use, wishing to make use of this image, for example for advertising print runs: